Black Friday Meta ads: a week-by-week playbook for small stores
Black Friday Meta ads playbook: a timeline from six weeks out to Cyber Monday, budget and discount math, creative prep, and fixes for when things break.
Seasonal playbooks10 min read
Seasonal playbooks
Seasonal Meta ads playbooks: Black Friday, Christmas, Hot Sale, gift days and product launches. What to do before, during and after.
Christmas Meta ads: how to plan the holiday season around shipping cut-offs
Christmas Meta ads plan for small stores: the four phases of the season, shipping cut-offs in your ads, budget and creative by phase, and fixes when it breaks.
Seasonal playbooks8 min read
Hot Sale, El Buen Fin, CyberMonday and Cyber Day: a Meta ads playbook for Latin America
Hot Sale and Buen Fin Meta ads playbook: who runs each Latin American sale event, when, how to plan budget and creative, and what to do when things go wrong.
Seasonal playbooks8 min read
Meta ads in January: how small stores turn the quiet month into a profitable one
Meta ads in January: why costs often ease after the holidays, how to win back December buyers, and a week-by-week plan for small stores and their budgets.
Seasonal playbooks10 min read
Product launch Meta ads: a step-by-step plan from waitlist to first sales
Product launch Meta ads plan: set up tracking, build a waitlist, prepare creative, budget the first weeks and handle the launch problems small brands hit most.
Seasonal playbooks9 min read
Valentine's Day and Mother's Day Meta ads: a plan for short, intense gift days
Valentine's Day Meta ads and Mother's Day: dates by country, a timeline to the last delivery day, gift-buyer creative, budget math and fixes when it goes wrong.
Seasonal playbooks8 min read
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